Product Marketing & GTM Strategy

Launch products with positioning, messaging, and go-to-market plans that drive adoption and revenue. I help startups entering new markets or repositioning existing offerings cut through the noise with clear value propositions, competitive differentiation, and sales-ready enablement tools. From B2B SaaS to consumer apps to professional services, I build GTM strategies that turn product capabilities into compelling market narratives.

Let's get to work

Deliverables: Messaging framework, GTM playbook, product launch plan, sales enablement materials, competitive battlecards, customer personas

Results: I've built go-to-market strategies across B2B, B2B2C, and diverse consumer markets—from developing comprehensive GTM positioning for PosiGen's national channel division (achieving 30% improvement in partner adoption and 100-140% lift in conversions) to crafting Pearl Certification's B2B2C partner strategies (60-80% engagement increase). At Building Performance Association, I directed marketing strategy for the National Home Performance Conference, achieving 80% increase in national attendance. Through CityFlicker Consulting, I built GTM frameworks and brand positioning for clients spanning financial services, home services, hospitality, and real estate—including tripling web traffic for insurtech client WAHVE, through strategic content sequencing.

What's Included:

  • Product positioning & competitive analysis

  • Messaging architecture & value propositions

  • GTM strategy & launch planning

  • Sales enablement toolkits & battlecards

  • Customer intelligence (personas, win stories, case studies)

  • Market segmentation & go-to-market channel strategy

  • Campaign planning & content roadmaps

Two computer screens, one displaying a website for business growth with a man holding a tablet, the other showing a website for Pearl Certification for contractors, set against a yellow background.
Badge with green and gray border, text reads 'We Offer PosiGen Leasing' with a multi-colored cross logo at the top.
Illustration of digital marketing analysis with graphs, charts, and people, emphasizing SEO, with logos of Pearl Certification and bxb media at the bottom.
Proptech Breakthrough Awards logo with colorful hexagons
Screenshot of an online news article titled 'Pearl Certification Launches Its Virtual Energy Efficiency Home Management Platform' with a publication date of November 16, 2020, showing the article body detailing the launch of a web app for home energy
Smartphone screens displaying the Pearl home assessment app, showing a home score of 565 'Very Good' and various home performance metrics like safety, comfort, operations, resilience, and energy, with a performance value of $4,000.

  • "I have had the pleasure of working with Lindsay in various capacities over the past 2 plus years. In my current position as Sr. Vice President of Marketing at WAHVE we needed someone skilled at delivering creative messaging to a specific target audience and Lindsay delivered. She is smart, talented, creative and a joy to work with."

    — Vice President of Marketing, WAHVE, former client

  • "From shaping our long-term GTM roadmap, to driving urgent customer communications, to coordinating cross-functional teams for major launches, Lindsay was a consistent all-star who delivered fast, meaningful impact with a true go-getter attitude."

    — Vice President of Channel, Pearl