Craft board updates, executive narratives, and thought leadership content that aligns teams, builds credibility, and drives influence. I partner with CEOs and founders who need a strategic communications advisor during fundraising, rapid growth, or organizational change—turning complex ideas into clear, compelling narratives that resonate with investors, employees, and the market.

Executive Comms
& Thought Leadership

Let's get to work

Deliverables: Executive communications calendar, ghostwritten content, presentation decks, narrative frameworks, talking points

Results: At PosiGen, I served as strategic communications advisor to senior leadership during restructuring and funding cycles, developing executive communications, board updates, and C-suite thought leadership that informed planning cycles and drove federal policy engagement. At Pearl Certification, I launched executive thought leadership initiatives including podcasts, keynote speeches, and national association engagements that elevated industry influence and credibility.

What's Included:

  • Executive ghostwriting (op-eds, articles, keynote speeches)

  • Board communications & investor updates

  • All-hands messaging & internal communications

  • Thought leadership strategy & content calendar

  • Media prep & talking points

  • Strategic narrative development


Words that move people — and policy.

Over 15 years, my writing has appeared in national trade publications, been used in federal advocacy on Capitol Hill, and helped organizations find their voice on some of the most consequential issues in clean energy and beyond.

"Don't let Congress undo West Virginia's energy progress" — Solar Power World, 2025 (op-ed ghostwritten for PosiGen leadership; used at Solar Day in Washington, D.C.)

"Solar Holler and PosiGen made solar affordable for everyone in Appalachia" — Solar Builder Magazine, 2025

Staff Writer & Bylined Contributor — Home Energy Magazine, 2017–2021 (national trade readership; home performance industry)

Executive Thought Leadership — Carrier Management & Insurance Journal, 2014–2016 (ghostwritten for CEO, WAHVE)

"Leaving the Paris Accord Is a Wrongheaded Decision and Defies Science" — Building Performance Association, 2017 (organizational advocacy)

Strategy you can read. Results you can cite.

Screenshot of Solar Builder website article titled 'Solar Holler and PosiGen made solar affordable for everyone in Appalachia. Their model is at risk without tax credits.'
A promotional graphic for a webinar series titled 'Unleashing IRA Potential' presented by Cynthia Adams, CEO of Pearl Certification. The image features icons of a house, a government building, and a sign with the Pearl Certification logo, along with
Screenshot of the Solar Power World website featuring an article titled 'Op-ed: Don't let Congress undo West Virginia's energy progress' by Dan Conant and Kyle Wallace, published on June 6, 2025, with navigation menu options and social media icons.
A woman speaking into a microphone at a podium during the Solar Forum. A banner to her left displays greeting and supporter logos, including Pearl Certification and ACCA, with a thank you message to supporters.
News release webpage about Pearl Certification and Schedule Engine partnership for home improvement and real estate.
A screenshot of an online interview article from The Silicon Review featuring Cynthia Adams, CEO and Co-Founder of Pearl Certification. The article includes her photograph and is about her work in high-performing homes and real estate.
Press release webpage announcing Green Door as the winner of the 2021 PropTech Breakthrough Awards for Home Services Platform of the Year, awarded by Pearl Certification.
Screenshot of a news article about Bachman Builders of Moon Township winning the 2016 Best Green Energy Efficient Home of the Year Award, with a photo of a large brick house under a sunset sky.

  • "She works quickly, watches deadlines and is creative. She is also a fast learner and has the drive to excel. I highly recommend her for your own company's PR needs, especially in the areas of 21st century communications."

    — President of Urban Press, former Client

  • "From shaping our long-term GTM roadmap, to driving urgent customer communications, to coordinating cross-functional teams for major launches, Lindsay was a consistent all-star who delivered fast, meaningful impact with a true go-getter attitude."

    — Sr. Vice President, Channel Partners, PosiGen

  • "With meticulous attention to the workloads of those reporting to her, she sets realistic deadlines for her team and sets reasonable expectations for those making requests of her team. With an unmatched passion for project success and economic achievement for her employer, Lindsay exceeds expectations and challenges herself to surpass her own ambitious goals."

    — Content Strategist, Pearl Certification, Direct Report