Channel Partner Enablement

Build scalable partner programs with toolkits, messaging, brand governance, and activation strategies that accelerate market reach. I help companies scaling through OEMs, distributors, resellers, or strategic partnerships create repeatable systems that empower partners to sell confidently and consistently—turning partnerships into a high-performing GTM channel.

Let's get to work

Deliverables: Partner playbooks, messaging guides, training programs, co-marketing templates, brand governance documentation

Results: At Pearl Certification, I crafted and implemented national B2B2C partner strategies targeting enterprise brands including Lennox, Owens Corning, Mosaic, and ACCA. I established brand governance frameworks, developed scalable GTM toolkits, and produced the inaugural Solar Forum for HVAC Contractors, establishing Pearl as a category thought leader.

What's Included:

  • Partner GTM strategy & value proposition development

  • Co-branding standards & brand governance frameworks

  • Partner enablement toolkits (pitch decks, one-pagers, training materials)

  • Joint marketing campaign planning

  • Partner communication systems & templates

  • Performance measurement & optimization

Cover of the Pearl Certification Brand Book featuring a woman smiling on a couch, an aerial view of a residential neighborhood, a Pearl Certification logo, a photo of a trade show booth with people, and the title 'Pearl Certification Brand Book for P
Event poster promoting solar energy partnerships at a conference in Anaheim, California, on September 11-12, 2024, with information on key markets and benefits of solar finance.
Cover page of a document titled 'A Premier Partnership for Home Efficiency, Comfort, and Value' with logos for Pearl Certification and Lennox.
A newsletter titled 'Partner Updates' featuring sections about subscribing to current HEM features, joining Efficiency First, attending BPI webinars, and participating in the Home Energy Pros Forum. Includes icons for each section, such as a house, a
A man wearing a black cap and shirt working on a laptop in a basement or utility area, with ductwork and pipes visible in the background. The image promotes partnering for healthy homes, featuring the Aeroseal and Pearl Certification logos.
Cover page of a strategic plan document for PosiGen, focusing on solar and energy efficiency. The page features the PosiGen logo at the top, the slogan "Solar and Energy Efficiency for All" in a green banner, the word "CHANNEL" in large orange letter

  • "Her ability to design and execute partner marketing strategies — from co-branded toolkits to onsite event activations — directly supported our sales team and helped us close more deals with OEMs, distributors, and trade associations."

    — Vice President of Partnerships, Pearl Certification

  • "Lindsay's networking strength, business development instincts, and hands-on creativity elevated our partner relationships and gave us the structure we needed to grow quickly and effectively."

    — Business Devlopement Lead, Pearl Score

  • "Lindsay is the definition of a master communicator and successful collaborator. I value her expertise and insight, and the quality of her work truly speaks for itself."

    — Channel Partner